11 Jun 2015 12:30
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There are many SEO companies and many SEO Experts in the market who will tell you all kinds of things that you will need in 2015. They will be telling you all the algorithm updates and all the tools that you need in 2015.
But SEO is more than just social marketing and analyzing websites and using tools such as SEOQuake and so on. Search Engine Optimization (SEO) is more than just that. SEO is about doing your research properly and being updated with what is going on in the Search Engine world and many other things.
In this article, I am going to tell you about what is the most important tips and tricks for SEO that you need to remember this year. This will help you to focus on what will help you most to rank well.
Your SEO best friend -> Keyword Research
No matter it is 1990 or 2015, keyword research should be the first thing on your to-do list. Keywords will make your page search engine friendly. Keyword research is one of the trickiest things to do in SEO as it takes up a lot of time and the ranking of your site depends a lot on this factor alone.
To optimize your site for SEO, one needs to understand how search engines work for SEO. Search engines use the keywords that you use in your Title tag and Meta tags as important factors to rank your website for a particular niche. Keywords help the search engine made a decision if your site should show up if a particular keyword is searched by the user.
Content is still the king
This is an evergreen saying in the World of SEO and it will always be. These two advices would always be useful no matter what year it is. These two things actually make almost 80% of SEO. Having content on your webpage with the right keywords alone can help you get good rankings and good traffic with just a little bit of promotion. You don’t even need to hire a SEO company for doing the job.
One important thing to note is that you should not use . People visit your website because of you providing them good user experience. If you have articles that someone would like and the website is user-friendly, then you can rest assured that sooner or later, you will get good rankings and traffic.
Domain names do not matter much
YES! You read that correct. According to the Exact Match Domain (EMD) algorithm update from Google, sites who have the exact domain name matching the query will not be ranked solely on the base of Domain name. There are many websites who have the keywords that a user searches but do not follow other 200 of the Google ranking factors.
While the Title tag and the Meta tags are still as important, and so is it URL of the page. But the domain name is not one of the priorities for Google ranking factors. One cannot just buy a domain with high search frequency and expect that there will be traffic almost instantly.
One needs to constantly update the website and add fresh content to the pages to rank well. One also needs to focus on the On-Page and Off-Page factors for a webpage. You also needs to know the Importance of social media marketing in your business and use it wisely. In modern SEO Training institutes, focus is given on ranking factors other than domain names.
Focus on Local search results rather than Global
This is another new update that comes as an upgrade to providing better search results to the user. More importance was given to local Directory listings and Business listings after the “Penguin” algorithm update. Sites who have their business listed in local directories and have gotten good reviews were viewed as good sites and were promoted by Google.
Local listings help Google separate businesses from the same niche from each other. It helps search engines to know if a service is really popular in the locality. It is a way to return better search results to the users by looking into the local listings. And I find that as a really effective way to find better results for search engines.
So, make sure that you have targeted your websites to perform well in local search results. Keyword wise as well as making sure that your site is listed in the local business directories.
Mobile Friendliness
Another one of the beasts that was launched by Google on April 21 2015 is the Mobile Friendly update. This according to me is the first step that Google has taken in a series of steps that will be put forward at later stages. Mobile friendly update was launched with the intention of making the websites rank well who have made their websites mobile friendly.
According to the data that Google has accumulated over the years, more than 60% of the people use their mobile devices for searching online. Therefore, Google has launched a mobile friendly update where the sites who have worked on mobile friendliness will be promoted and will be preferred over the ones who do not.
Making your site mobile friendly means to take care of scaling factors and making your website RESPONSIVE. Making your site responsive means to make your site adaptive with the changing screen sizes and resolutions. Having just a responsive website alone is just not enough. One needs to take care of creating custom files for mobile phones because of lesser bandwidth as compared to the desktop counterpart. Find out why Responsive web Design is the right choice for your website.
Conclusion
It is just a matter of staying updated with the new methods and tactics that search engines are adopting and trying to make your site better. It is not a matter of a few days, but it takes a long time to actually understand the underlying principle that are used by search engines.
In 2015, most of the upcoming updates are going to be focused mainly on making the web more accessible to the mobile users. Making your website more attractive and easily accessible to the mobile devices will be a plus point to your online business. Just stick with known principles and stay updated with latest SEO news and latest SEO techniques.